Tjahjawulan, Indah (2012) The Construction of Indonesian Images at the World Exposition Case Study: 1988 World Expo Brisbane. In: The Seminar of Warisan Nusantara (2nd Heritage Archipelago), Universitas Negeri Semarang.

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Abstract

Many countries in the world have utilized and made use of the World Exposition as a reliable media to pass on their own specific country image through pavilions which represent parts of their culture, symbols and state governance. Indonesia has been one of those countries that during the Soeharto administration (1966-1998) had always participated in the World Exposition. How the Soeharto administration construct the image of ‘being Indonesia’ through its pavilions in the World Exposition becomes the question of this research. This research which used data taken from photographs, newspapers, magazines, websites, and some books intends to do a mapping of the pattern of construction of ‘being Indonesia’ carried out by the Soeharto administration making use of the pavilions at the World Exposition where Indonesia participated since 1970 to 1993, focusing on the world expo 1988 in Brisbane. This is done by comprehensively identifying all the pavilions and relate them with the meaning and value of the political and cultural ideology and the government policy which are all based on the will of Soeharto as the administration leading figure who has such big influence on the construction of ‘being Indonesia’. This research unveils that the pattern of the construction of ‘being Indonesia’ is closely related to the discourse of Soeharto administration which is implemented in Indonesia’s Five-Year Development Plan (REPELITA). In this respect, the selection of the best cultural models is regarded as having the capacity to represent the discourse.

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