Wijayanti, Lucky (2019) Utilization of Aesthetics as an Alternative Way in Spreading Cultural Values through the Artworks – Festival Bau Nyale. In: “Art Education in Contemporary Asia-Pacific” International Conference for Asia Pacific Arts Studies 2019.

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Abstract

The Theory of Culture that was initiated by Raymond Williams states that an artist is a recipient of cultural heritage. Culture, in general, contains certain values that are owned, understood, and applied by the people who run the culture. Universal examples of these cultural values are tolerance, peace, and accepting differences. The values contained in a culture should be passed on from generation to generation. It is intended to preserve that culture and set a good example for the next generation. In this case, artists can use aesthetics as a tool contained in works of art created to convey messages in the form of value. This research uses artistic research method which consists of three parts; idea search, data selection, and creative process. The Bau Nyale Festival in Lombok was the object of this research. As a result, it was found that the aesthetics as a ‘tool’ to direct the interpretation of the audience was implemented in the event and costume materials used by participants at the event. Based on this, it is concluded that artists can utilize a unique aesthetic in the created artwork and as a cultural representation to send messages to the audience in the form of cultural values. Values become an inseparable part of culture that must be conveyed to the community by the artist, bearing in mind - according to the Cultural Theory – that artists are recipients of cultural heritage which must be conveyed to the community and next generations.

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