Manik Irianto, Saut (2010) VISUALISASI PESAN DALAM CRAFTING DIGITAL IMAGING PADA DESAIN IKLAN MEDIA CETAK NASIONAL TAHUN 2008 - 2009. Masters thesis, Institut Kesenian Jakarta.

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Abstract

Key Word : Digital Imaging, Craftmanship, Print Ad In the current print media advertising, every visual goes through digital imaging process. Digital imaging ad appears with various dynamics, imaginative, with a touch of technology. Various design elements are created using digital imaging, such as letters, pictures or illustrations, photographs, shape accents, and coloring style. The background of this study ‘Visualization of Message with Crafting Digital Imaging at Indonesia Print Ad Design, published in the Year 2008 - 2009’ puts the expertise (Craftmanship / Crafting) of digital imaging visuals, as the output of recent visual design works. Visual Process Development in the context of visual (image) engineering has grown rapidly in the form of print ads at the moment. While the world of advertising in the era of 1980 to early 1990 were still using manual techniques production patterns, engineering (manipulation) of advertisement visuals had been used. Manual skills (Crafting) techniques include Air Brush techniques, collage cutting, Double Expose photos, et cetera. In the digital work process of advertising industry nowadays, Visual Works (engineering) has become a work pattern with special skills. Researchers see these skills as a new rapidly developing skills. The development of these skills leads to the emerging of human resources working in the field of advertising designer, which means a new profession. This Digital Imaging (DI) profession is known as DI artist or Image Maker. Generally, the skill’s shape and work patterns include the use of graphic computer, photography skills, and ability to create visual creative concept that could accommodate an ad. Within the scope of advertising industry, Crafting in the visualization work requires more technological capacity in its execution. The visual result that had gone through the process of digitization presented multiple standards for the finished digital imaging. In general, like image quality problems which require image file management skill, It is particularly important in de- signing process, from initial preparation, digital engineering process (visual work), to output of visual.

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