Manik Irianto, Saut (2018) PROSES DIGITAL IMAGING IKLAN CETAK INDONESIA. Masters thesis, Institut Kesenian Jakarta.

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Abstract

Abstract Image manipulation has developed rapidly in print advertising. Unlike the 80s to 90s, which still uses manual production techniques, include air brush spray techniques, cutting collages, double exposure photos and others, work processes of visual manipulationin the advertising industry today, has become a digital work pattern, known as digital imaging. Today’s print media comes with digital imaging processing various elements of letters, images or illustrations, photographs, shape accents, and coloring styles that create a variety of dynamic, imaginative, and feels a touch of technology.This study shows that in general the forms and patterns of work of this expertise include skills in using computer graphics devices, photographic abilities, and the ability to create creative visual concepts according to the objectivity of an advertisement. This study also found that in the advertising industry’s scope of work, Crafting in the work of visualization with the digitization process creates certain standards on digital imaging results, such as image quality that requires file management expertise for images, must be of particular concern in the design process, from the beginning of preparation, digital imaging processes and visual output. Keywords: Image manipulation, print ad, crafting, digital imaging

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